Harley Davidson Practicum

In Winter 2019, I was a strategist and copywriter for the Harley Davidson: Great Lakes Challenge Practicum, where Northwestern students competed against Michigan State in a marketing case study for Harley Davidson. The purpose of the project was to present an idea on how HD can ‘show up’ to appeal to the next generation of riders with a focus on community and brand loyalty.

Link to our pitch deck. For our creative execution, we developed a 60 second and three 30 second scripts to introduce the new generation of badass and care-fare riders.

60 Second Script

60 second script following new generation of Harley Davidson riders. Deck slides 17-24 visually accompany script.

30 Second Scripts

30 second scripts expanding Artist, Designer, and Entrepreneur storylines. Deck slides 25-43 visually accompany each script.